The Watermark Cambridge is a modern, full service hi-rise apartment tower located a block from Kendall Square in Cambridge. It’s a special place to live. The Watermark is truly one of Boston’s premiere properties with stunning river views in one of the countries most cutting-edge, vibrant locations.
With a diverse residential make-up, and several MIT Sloan fellowship members, the Watermark wanted to show exactly how special they really were. Pictures are great for showcasing the views and the residential and common spaces, but what was life at Watermark really like?
BuzzFlix produced a series of interviews with current residents, staff and its architect that along with virtual tours of the units and common spaces as well as the Kendall Square neighborhood, tells the story of life at Watermark like pictures and text alone never could.
The reaction to the videos has been gratifying for us, and the Watermark site is now a complete marketing vehicle that engages prospective new residents with a virtual experience that few of their competitors have yet to match.