It’s not news that video is the way savvy businesses are showing their customerswhat they’re all about. If you’re not using video as part of your website yet, here are a few pointers to get you in the game with this very powerful marketing tool in 2011.
Websites are getting simpler.
The trend now is towards less text, less content and more video. It makes sense because your customers shouldn’t have to figure out what they want by fishing through your site. You need to lead them through it. It’s called User Interface Design and it’s changing the way websites are made. Video can explain what would take pages of text, in a couple of minutes. And it’s a lot more fun to watch.
Production costs are low.
You can have the video you want without breaking the bank. It’s a digital world and that means producers keep everything from shooting your video to uploading to your site in the digital realm. This is a very good thing for you. It means cheaper production costs and higher quality video for your business. An experienced, talented video producer can give you a whole lot of bang-for-your-buck in 2011.
Your competition is doing it.
It’s really just a matter of when, not if you’ll start using it. Trust me. Once you’ve produced the right videos for your business, you can start putting them on YouTube with your own page, tweeting about it, facebooking and telling them about it on LinkedIn all in addition to hosting it on your site. Social media will work for B2B and B2C if you use it.